Part of my day job is writing a column for the Boston Herald about small business. Every now and then, I find a way to sneak in a bit of yarn talk.... afterall, fiber is as much a business as anything else!
Doing good can be good for business
Charity gives customers incentive to buy
By Jennifer Heldt Powell / Small Business Matters
It can be difficult to entice shoppers into a store in the dead of a chilly winter when they’re still tallying up their Christmas bills, but last weekend Yarns in the Farm in Beverly was hopping.
Yarn enthusiasts were drawn in by a “reverse sale.” Ten percent of everything they bought was sent to Haiti to help earthquake victims. Full Article